Representing a brand of the size and importance of Joselito was, from the outset, a great responsibility.
We always knew that we did not want to work with importers, however great they were, for that Joselito was another product of their portfolio.
Joselito gave us all their support and time needed to find an importer that was proud for distributing their products. With this goal and after 3 trips to China with the Director of Exports and the owner, we decided to sign an agreement with our current partner.
With some years of perspective today, we can say that this decision was a success. China has become one of the leading foreign markets for Joselito and our position there could not be better.
Additionally to the agreement reached for distribution in the Horeca Channel, we have added a new partner that allows us to have a strong presence in the luxury retail channel and an agreement for managing the presence and sales of Joselito in the online channel
“The collaboration with Tradeco has been key to our entry and development of our business in China. The team’s experience, their deep knowledge of the market, legislation and good relationships with distribution channels have been very helpful over the years. Surely it would have been very difficult to arrive where we are today without their support.”
Joselito is a gastronomic gem hailed by the great geniuses of gastronomy and the most important critics. Present in the most prestigious restaurants and gourmet shops in 54 countries, Joselito more than a brand, is a legend.