From the beginning we have grown by focusing our efforts on three pillars that are now our greatest pride:


  • An excellent team of people passionate about their work, attentive to the needs of our partners and motivated to grow.
  • Our partners (manufacturers) in Europe
  • Our broad portfolio of importers/distributors in China.


Our intention goes beyond just one-off sales in China:


  • By means of an appropriate strategy, we try to make the most of this market for our partners’ products.
  • Once we have defined the strategy, we take care of finding the best companies in each of the selected geographic areas and channels and contact them to become part of our distribution network.
  • We offer a complete documentation and logistic follow-up service, which allows us to maintain and grow each of our importer-distributors in China.
  • With the complement of the most appropriate marketing activities adapted to China, we want to build brands that will live a long time in the Chinese market.


In 1996, after a period of time working for IGAPE in China (Galician Institute of Economic Promotion), Carlos Barón decided to open the first Spanish consulting company in the then little known, but emerging, city of Shanghai. After more than 15 years working with some of the largest companies and institutions in Spain, we decided to focus on a single sector, the Food and Beverage industry, and leave the consulting business for the commercial and representation agency business.

Exporting to China, a necessity

Sales / Year

Shipped Containers / Year

People in the Team

Current Customers

Importers & Distributors

Years in China