The famous Chinese singer and actor Jeffery G has made a live broadcast of his promotion and sale of chocolate bars of Chocolates Lacasa. Within 5 minutes of the broadcast, 650 boxes of tablets were sold.
The live transmission (live streaming), through online channels, of product promotions carried out by influencers is, for a long time, a system increasingly used in China by brands to increase sales and increase their recognition by of consumers.
It is a marketing tool to take into account within commercial campaigns and with great results. Of course, it is necessary to choose well the influencers hired (KOL – Key Opinion Leaders) and thoroughly prepare the promotion, if you want to obtain the expected results.