ABOUT US
OUR GREATEST PRIDE
From the beginning we have grown by focusing our efforts on three pillars that are now our greatest pride:
- An excellent team of people who are passionate about their work, attentive to the needs of our partners and motivated to grow.
- Our manufacturing partners in Europe
- Our broad portfolio of importers/distributors in China
WHAT MOVES US
Our intention is to go beyond one-off sales in China:
- By means of an appropriate strategy, we try to make the most of this market for our partners' products.
- Once we have defined the strategy, we look for the best companies in each of the selected geographic areas and channels and contact them to become part of our distribution network.
- We offer a complete documentation and logistical follow-up service, which allows us to maintain and grow each of our importer-distributors in China.
- In addition to the most appropriate marketing activities tailored to China, we want to build brands and ensure that these brands remain in the Chinese market for a long time.
A BIT OF HISTORY
In 1996, after a period of time working for IGAPE in China (Galician Institute for Economic Promotion), Carlos Barón decided to open the first Spanish consulting company in the then little known but emerging city of Shanghai. After more than 15 years working with some of the largest companies and institutions in Spain, we decided to focus on a single sector, the food and beverage industry, and leave the consultancy business for the commercial and representation agency business.