Educating the local consumer on such a unique product was undoubtedly the biggest challenge during the introduction of Inés Rosales in China.
After a first commercial trip to several cities in the country, we quickly realized how, given the quality of the product, several importers reacted positively and decided to bet on its distribution by placing several orders.
At present, we have several importers in different areas of the country and we have opened markets in Hong Kong and Taiwan. Seeing the results, our goal is for China to become one of the company's main markets.
"Tradeco is our Chinese partner, helping us to build bridges and break down walls that had previously been impassable."
Inés Rosales manufactures and sells confectionery products with deep ties to the Andalusian culture and with a fundamental constant in the way they are made, the use of Superior Quality Virgin Olive Oil in its formulation and the artisan way of its manufacture.