The wine market in China continues to develop and has reached a level of competition and exclusivity that was unimaginable just a few years ago. It has marketing and distribution channels and a personality that require a specific sales team, different from the food sector, and enormous dedication.
For a small winery like Cillar de Silos, despite its enormous and proven quality, it was very difficult to enter China and reach volumes that would compensate for the effort of approaching and attending to such a demanding new market.
Our previous experience with wineries of similar characteristics, with different D.O., the extraordinary quality of their wines and the professionalism of the Cillar de Silos team, has allowed us to obtain agreements and sales in several areas of the country. Given the response from our customers and consumers, we are expanding our marketing channels.
Cillar de Silos is a family winery created in 1994 and located in an area considered privileged within the D.O. Ribera del Duero. It has 68 hectares of vineyards between 12 and 100 years old, located on hillsides and surrounded by forests. A situation that gives them their own characteristics. It has underground cellars that are more than 300 years old, with constant humidity and natural temperatures, ideal for ageing and resting the wines. The search for old vines, the commitment to new technologies and the best barrels on the market are constant. This, together with the combination of experience, work and technique, allows us to obtain unique wines.
The end result of the winemaking process are wines in which elegance is the main characteristic, achieving "wines with the soul of the south and the spirit of the north".