This week, on one of our regular sales trips throughout China, we travelled to Beijing to meet with new potential importers for Helios.
Jane is pictured here with a well-known Beijing-based food importer.
We took advantage of this trip to carry out fieldwork with market surveys, both for jams and for other products. We visited several centres to analyse the competition, its evolution and strategy. Knowledge of the market at all levels is crucial for commercial success. This also allows us to detect opportunities for Spanish products that we can work with in the future.