After many years working as agents for several leading brands in the confectionery sector, we started working on the development of the marketing activities of their respective brands. It was thus that, for the first time, a well-known brand hired us to develop and monitor the marketing activities in China. Once the market situation was analyzed, we saw the need to make some modifications to the current strategy in the country, thus demonstrating that “strategy, sales and marketing” must go hand in hand.
Sperlari is a traditional Italian food company founded in 1836 by Enea Sperlari, whose dream was to offer the best of the specialties (torrone and mostarda) of the city of Cremona (Italy).
For over 180 years, the Sperlari brand has been synonymous with Italy and is imbued with values of tradition, quality and prestige. A highly respected brand that uses the best raw materials and has never ceased to evolve and innovate while remaining true to itself.
Although Sperlari’s name is associated with Christmas thanks to its nougat and mostarda, its year-round sweets and chocolates certainly complete its excellent portfolio.