When we started working with Chocolates Lacasa their products were already present in China. Our objective was to increase the number of customers, improve their profile and boost sales.
From day one, the whole team of Chocolates Lacasa has been totally committed with this project. The Export team, the Factory Directorate and the General Manager. As a result, we have been able to achieve our three objectives.
As an initial strategy, we distributed the portfolio among several first level importers and we have achieved significantly higher sales to those that existed a few years ago.
Although at present we already have an established network of importers, we continue to reach new agreements to produce for the importer’s brand and to develop new markets such as Hong Kong.
“We are very pleased with our decision of choosing Tradeco as our partner in China. Tradeco offers the best combination between the way we do business in Europe and the ability to adapt to the idiosyncrasies of doing business in China. We do not see our business in China without your advice, expertise, experience and work.”
José Miguel Cañada
Passionate about excellence for more tan 150 years
Lacasa Group is totally consolidated as one of the first domestic producers not only of chocolates but also children’s sweets, turrones, bonbons and candies.