Prestige de Bourgogne (Lacasa Group) agreements during the CIIE fair

Prestige de Bourgogne (PDB) has been very active during the CIIE (China International Import Expo) fair.

Among other activities, a signing ceremony of a strategic collaboration agreement between PDB (Cacao de Bourgone – Lacasa Group) and a large importer has taken place. It is an importer of well-known brands such as Ferrero Rocher, Kinder, Illy, Perrier, TimTam, Lu, Jibabee, Taylors, Kjeldsens, and St. Michael.

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Fariña, CARM and Cillar de Silos at ProWine China 2020

Fariña, CARM and Cillar de Silos wineries have participated in the Prowine China 2020 international fair. Our partners shared a presence in a 27 m2 stand, presenting their products during the 3 days of the fair.

This is China’s largest fair for wine and spirits. In addition to facilitating the creation of high-quality contacts between producers, importers, distributors and experts in the sector, it allows to know the situation of the international and local market.

Several members of Tradeco’s team have given support to the wineries during these days.

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Meeting with CARM’s importer at Jinan CFDF fair

Vincent has attended the CFDF (China Food and Drinks Fair) fair in Jinan to meet with the CARM importer and agree on new commercial and marketing strategies.

The visit to this fair, with conversations at stands and with colleagues at the hotel and fair events, also allowed us to observe and better understand the current general and specific trends of the wine market in China in the pandemic and the positioning of the wines that can be competition.

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IMPORTANT: LINK TO VIEW POSTS NOT TRANSLATED INTO ENGLISH

During the first years of life of this blog (since November 2012), in which we show some of the activities of our day to day, the entries were published exclusively in Spanish. The entries did not begin to be translated into English until the end of 2020 and these are the ones that appear in this English version of the blog.

If you want to see all the entries in Spanish, including those not published in this English version of the blog, click on this link.

You can go directly to the next entry of this one, viewed on the Spanish version, in April of 2020, clicking on this link.

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Revisión de puntos de venta para Sumol+Compal

Una de las actividades que habitualmente realizamos es la revisión en los puntos de venta del estado de los productos de nuestros clientes. Es necesario asegurarse de que se están cumpliendo los objetivos en número de puntos de venta así como su imagen y posicionamiento. Esto tiene especial importancia en los casos en los que se acuerdan realizar ofertas, promociones punto de venta o actividades por fiestas especiales. (more…)

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Feria Food&Hotel China (FHC) 2020 – III

Seguimos con más de la participación de otros de nuestros clientes en la feria FHC 2020.

Carmencita realizó varias demostraciones de cocina (“cooking shows”) con chefs locales, para explicar el uso de sus productos en platos españoles y en fusiones con la cocina china. Molly aparece también en el display de Carmencita.

Isabel atendió en el stand al equipo de Cillar de Silos, junto al stand de Fariña, y que tuvieron buena acogida. (more…)

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