Famous Chinese singer and actor Jeffery G promotes Lacasa Group tablets

The famous Chinese singer and actor Jeffery G has made a live broadcast of his promotion and sale of chocolate bars of Chocolates Lacasa. Within 5 minutes of the broadcast, 650 boxes of tablets were sold.

The live transmission (live streaming), through online channels, of product promotions carried out by influencers is, for a long time, a system increasingly used in China by brands to increase sales and increase their recognition by of consumers.

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Prestige de Bourgogne (Lacasa Group) agreements during the CIIE fair

Prestige de Bourgogne (PDB) has been very active during the CIIE (China International Import Expo) fair.

Among other activities, a signing ceremony of a strategic collaboration agreement between PDB (Cacao de Bourgone – Lacasa Group) and a large importer has taken place. It is an importer of well-known brands such as Ferrero Rocher, Kinder, Illy, Perrier, TimTam, Lu, Jibabee, Taylors, Kjeldsens, and St. Michael.

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Fariña, CARM and Cillar de Silos at ProWine China 2020

Fariña, CARM and Cillar de Silos wineries have participated in the Prowine China 2020 international fair. Our partners shared a presence in a 27 m2 stand, presenting their products during the 3 days of the fair.

This is China’s largest fair for wine and spirits. In addition to facilitating the creation of high-quality contacts between producers, importers, distributors and experts in the sector, it allows to know the situation of the international and local market.

Several members of Tradeco’s team have given support to the wineries during these days.

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