Famous Chinese singer and actor Jeffery G promotes Lacasa Group tablets

The famous Chinese singer and actor Jeffery G has made a live broadcast of his promotion and sale of chocolate bars of Chocolates Lacasa. Within 5 minutes of the broadcast, 650 boxes of tablets were sold.

The live transmission (live streaming), through online channels, of product promotions carried out by influencers is, for a long time, a system increasingly used in China by brands to increase sales and increase their recognition by of consumers.

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Prestige de Bourgogne (Lacasa Group) agreements during the CIIE fair

Prestige de Bourgogne (PDB) has been very active during the CIIE (China International Import Expo) fair.

Among other activities, a signing ceremony of a strategic collaboration agreement between PDB (Cacao de Bourgone – Lacasa Group) and a large importer has taken place. It is an importer of well-known brands such as Ferrero Rocher, Kinder, Illy, Perrier, TimTam, Lu, Jibabee, Taylors, Kjeldsens, and St. Michael.

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