Calidad Pascual had a successful experience of many years in China, with a very good importer and good sales volumes. After a change in the importer’s strategy, despite having a Chinese sales manager residing in the country and very frequent trips by the Spanish team, sales fell sharply. This made them consider a new approach to the market which they usually do not consider for other markets.
After a few months of collaboration as the Calidad Pascual commercial office in the country we can be proud of having changed the customer strategy, replacing the importer, diversifying and reaching agreements with several importers and direct distributors in different areas and channels of the country, managing prices and margins , developing the brand image and incorporating a new product range. We will continue to gradually expand trade agreements in new areas and channels to make the most of all the potential that China offers.
Much more than a name
Calidad Pascual is a company dedicated to the preparation and packaging of dairy products, as well as other food products such as yogurts, juices, soft drinks, liquid eggs, tortillas, mineral water and soy drinks. It is currently the third consumer brand of dairy products in Spain.
It is present in more than 60 countries with important alliances in the Philippine Islands and China. As a leading brand, it assumes the responsibility of attending to the needs of its customers, taking care of their health and nutrition, providing well-being, social development and environmental protection.