Not always the largest importer nor the one that works with the most recognisable brands is the right partner, but the one that best suits to its qualities. In the case of Cookies Asinez, we needed to find a company that valued the extraordinary price-quality ratio they offer and that was willing to commit to significant order volumes.
We have shuffled several “regional” candidates that were very interested but finally decided to go for a company with national coverage. Fortunately, during the ISM fair in Cologne 2015, we signed the purchase and distribution agreement for the coming years with an importer with huge experience in the distribution of biscuits and with an perspective of growth in China really interesting.
After this initial agreement, we have signed a deal with a new importer for the Taiwanese market.
“Tradeco is for Cookies Asinez like the longest appendix of our company, the one that reaches China! An appendix to which we can identify with these values: commitment, responsibility, empathy, work, solutions…”
María Eugenia Montón
Cookies Asinez is a leading brand in the field of traditional confectionery created in 1958, that besides being present throughout the domestic market, exports its wide range of products to the European market and is gradually increasing its presence in many foreign markets such as the USA, Canada, Central America, Chile, North of Africa, Middle East, etc.