From the moment Arruabarrena decided to work with us, we had the challenge of improving the sales figures at that time, with two medium-sized importers.
It took 3 prospecting trips and many adjustments on the package of the product, to be able to achieve the ‘jump’ and starting to work with the leading company in food imports in China.
Given the success of the product, we decided to launch a second brand with another high level importer. With these partners we believe that China will become one of the main markets of Arruabarrena worldwide.
None of this would have been possible without the absolute dedication and professionalism of the entire Arruabarrena team that from the outset, considered China as a priority market.
“Tradeco is the necessary partner for China.”
Director de Exportación
Passion for baking
True to the tradition of craftsmen who lovingly, time and fire turned wheat into bread, J.A. Arruabarrena initiates in the 60s in the world of pastry applying all his family knowledge.
Today Arruabarrena has a deep expertise in manufacturing puff pastry with honey, adapting the most advanced production techniques of elaboration, formation and baking to the artisan formula transmitted from previous generations.